Many companies struggle with the decision to go social, or not. Especially in our industry, it’s hard to know whether the return is worth the investment.
Are our customers and prospects on social media? And if so, are they engaging with brands they do business with? The way I see it, social is here to stay and it’s better to be on the cutting-edge than to be left behind. If you’re looking for a little inspiration, check out the first 5 in my list of 10 building product company’s Facebook pages to see what they’re doing to engage their audience.