We are bedazzled by the sudden, the unexpected, the out-of-the-blue sensation. We live in an instant gratification, multi-screen, short attention span world. In short (because that is really all we can handle) – we want it all and we want it now.This need for a quick fix is amplified when you get into the marketing world. Why? Because it costs money and we demand immediate results.
Unfortunately, marketing does not work that way. Unless you are providing an urgent, about to expire, gotta have it message you cannot (and should not) expect immediate results. Advertising takes time. How much? The snarky answer is more than you want it to. The real answer depends on a variety of factors:
- What platforms are you using?
- What is your message/creative?
- How much are you investing?
- What is your share of voice?
Marketing is a process. It takes time to develop a brand and find and develop your customer base.
This is the essence of the advice we provide our clients at Rosenberg Media. We do not “try” media and platforms and expect quick fixes. We advise our clients to have zero (or limited) expectations for the first ninety days of their campaigns. We believe it is at that point we can begin to evaluate the effectiveness of our marketing. This helps us formulate and adapt for the long haul. Why? Because if you are not willing to make the investment in long term marketing then you should not enter the fray.
You probably have heard of brands like McDonald’s or Coca-Cola. They have been around for a few decades and we’re pretty sure most consumers know what these brands stand for. So, mission accomplished, right? If so – why do major brands continue to market themselves all the time? There are many reasons for this but one of the most important is top of mind awareness.
Your future customer may not know they need you. Yet. But when they do your name should be the first they remember. Rosenberg Media is proud of the fact that many of our clients have been with us for ten years – or more. Why? Because we help them achieve success and market share.
So, if you are in the market for marketing – be patient. While the waiting may be the hardest part it yields the best results.