The Urban Adult Contemporary radio battle in Washington, DC between WMMJ and WHUR has been raging for years with WHUR consistently leading the way. Urban One management in DC engaged us to help turn the tide. We created TV spots featuring on air talent (Russ Parr and DC legends Donnie Simpson and Tony Perkins) and put together a targeted, focused campaign on local television and cable. As a result, WMMJ has achieved some of their highest ratings ever and has assumed the mantle of being the #1 Urban AC station in our Nation’s Capital.
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