We began our relationship with My Eye Dr. when they opened their first store in Burke, VA on October 1, 2001. We have been their partner since then and helped them grow to their current roster of almost 400 stores (and counting) stretching from Florida to Chicago. Our consistent integrated media strategy has helped them expand their brand awareness and geographical footprint – and they are not done yet!
Activation Across Multiple Touchpoints
Engaging MyEyeDoctors customers across audio, TV, and on digital platforms. Below are examples of an interactive experience, and a promotional activation Rosenberg Media activated for the client.
Below shows the flow of two MyEyeDoctor interactive interstitials that Rosenberg Media placed. The interstitial, endcard, and landing page, were activated when a potential customer shook their phone to clear up the image on the screen. Engagement was more than double that of previous mobile campaigns.
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