After a successful advertising campaigns for Nemacolin Woodlands Resort, in 2011, their parent company 84 Lumber approached us with an opportunity. Despite not having marketed to their consumer segment for at least 6 years they wanted to grow that portion of their business. After our first year working together, sales to the consumer segment jumped 24%. What’s more, our campaigns reenergized 84 Lumber’s contractor base and led to an increase in revenue from that segment, as well. In the end, their revenue grew an estimated $500 million.
Online Advertising Examples
Below are online ads that Rosenberg Media activated for 84 Lumber. They included geo-targeted ads driving consumers to their local stores, recruitment advertising to help 84 Lumber find new employees, and grand opening email blasts to announce new stores.
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