A Show Manager’s View: How Super Pet Expo Weathered the Blizzard

It took quick thinking, a dedicated fan base and lots of snowplows, but despite Nemo’s best efforts, our annual Edison, N.J., pet spectacular was a success in 2013. Super Pet Expo’s show producer, Eric Udler, explains how he and his team did it.

Let me set the stage…

Our 13th annual Edison, N.J., Super Pet Expo was scheduled for Friday through Sunday, Feb. 8-10. With booth sales at a record level and our online ticket office on fire, we were poised for the biggest show ever.

The weather experts began talk of an historic blizzard Tuesday the week of the show. It had the potential to cripple the area. I left my office in Rockville, Md., on Wednesday afternoon and headed straight up I-95, still positive the pundits would be wrong.

That was the calm before the storm…