July 2019

We are living in a digital world. So, it’s no surprise that television is going digital with its advertising venues. Why it should matter to you is that you will have the opportunity to more specifically target your TV ads...

Communication & transparency yield the greatest success! One of the most important facets of getting the most from your advertising agency, and of them delivering the best results for the client, is open communication.   Constant, open, honest communication is vital...

Have you ever had someone say to you “your idea is ugly?” How did it make you feel? Well, all ideas start out as ugly. Ed Catmull, CEO of Pixar writes in his book Creativity Inc., that early in the...

92% of adults in America today listen to radio each week according to Nielsen’s Q3 2018 survey. That’s more than twice the audience reach of streaming audio on smartphones, it’s almost five times the audience reach of podcasts, and virtually...